So, if you’ve heard the news lately, Taco Bell is being sued because someone was reading labels and decided that having less than 35% beef in your “beef taco” meant that a certain company wasn’t being very truthful in their advertising.
In response to the lawsuit, Taco Bell ran an ad across the country. It was a very bold ad, and as far as I’m concerned the ad made sure that I will never, ever again step foot into a Taco Bell…unless it’s to use the bathroom.
The ad started with the bold headline, “Thank You for suing us.” It then went on to explain why they use additives in their taco product and what is used in their “special recipe.” So why would that bug me? Well, the second paragraph starts off with, “Plain ground beef tastes boring.” Excuse me?
Perhaps they should buy higher-quality meat if they think it tastes boring…or maybe they should take a cooking class or two. Now, granted, not a lot of people would eat browned ground beef without some spices, mainly salt, pepper, onions, etc. And when making tacos, I would think that using taco seasoning would make sense to most.
Here’s my beef: I make tacos regularly for my boys. They LOVE them. I use ground beef and taco seasoning. I use a little water. It tastes GREAT, and in the process I have never used oats, or any other additive that would add a large amount of substance to my meat. And to claim that you have to, in order for tacos to taste good…I have problems with that.
The ad goes on to say: “The only reason we add anything to our beef is to give our meat flavor and quality. Otherwise we’d end up with nothing more than the bland flavor of ground beef, and that doesn’t make for great-tasting tacos.”
Are you kidding me? Seriously? OK, I get that in order to make taco filling in large quantities, they probably add in a little extra here and there to help it stretch. I get that, I do. But don’t blame the beef. Be honest and tell your public that higher-quality beef costs more. That you’re adding other things so that your costs stay lower. Tell them the truth, not some spin.
I’d offer to show Taco Bell how to make a mean taco…without using anything but taco seasoning, some water and some really great-tasting ground beef. But I don’t think they’re very interested in actually improving their recipe.
Well, I didn’t stop at Taco Bell very often, but I will never stop there again. And my suggestion to other businesses in the food service industry…if you find yourself in a bind, don’t blame the ingredients. It makes you look like a fool. And whatever you do…
don’t blame the beef.