Who won the Super Bowl? Agriculture

Last night, I was quite surprised to see a few ads that hit a subject near and dear to my heart…agriculture.

Monsanto had a great ad giving accolades to farming, but the one that is being buzzed about all around the world is the “So God Made a Farmer” ad by Ram. It wasn’t a “new” idea. The Paul Harvey piece was done in 1978 at an FFA convention. So why the big deal?

Well, it seems that everyone is wanting to read something into it. Either the piece is brilliant, or it’s a rip-off from days gone by. The ad is either an amazing ode to farming, or it’s chauvinistic and racist. The ad is a great tribute to one of our most important industries, or it’s a detriment to modern farming.

So which is it? How about none of the above.

Let me explain it this way:

For supper tonight, I made barbecue chicken wings, fried potatoes and green beans. I knew I had to make it nutritional for all, but flexible for everyone’s taste. I gave Scooter his plate first. Big Bro was ticked because he thought Scooter was served more food. EJ showed up and was mad because he insisted that he had ate those potatoes before, and didn’t like them. George couldn’t have the chicken, but complained about the green beans because I gave him more than the others. Boss Man came into the house, late for supper, but wasn’t going to eat anyway.

Everyone at the table saw the meal a different way. And me? Well, I was just grateful that I could provide my family a meal.

Milk is good for you!

These boys hardly agree on anything, let alone supper!

This Super Bowl commercial is the same. It’s simply a few minutes that has managed to open some ears and pique some interest in what we do every day. It has little to do with an accurate portrayal of agriculture, nothing to do with Paul Harvey’s political views and won’t solve the world’s problems. But it has everything to do with providing an opportunity – and we better take advantage of it.

And now you know…the rest of the story.

 

About these ads

4 thoughts on “Who won the Super Bowl? Agriculture

  1. I agree that we need to take advantage of this opportunity to share with america about ag. I was just telling my dad that after the ad ran Ford made a statement on twitter that said that they have supported FFA for several years but that Dodge decided to run an ad when the WHOLE country was watching. That’s a big deal!! Everyone farm, city, and everything in between saw it. Now it’s our job as farmers to answer questions they may have that were brought up by that ad. Keep up the good work thorough your blog and I hope that we can make this year The year of the Farmer!!!

    Erin

    http://diariesfromthedirtroadblogspot.com

    • You are so right, it has less to do with the company behind it and more to do with the audience that happened to catch it. The whole Paul Harvey recitation has been on YouTube for years! Thank you for the kind words, and yes, let’s make this year THE year of the farmer!

  2. Pingback: Emotion Catches Attention & Gives Reason to Share a Message: Social Media Told Ag’s Story on Super Bowl Sunday | The Field Position

  3. Pingback: CNN Eatocracy: How has farming changed since 1978 and “So God Made a Farmer”? | Agriculture Proud

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